Raised in Botswana, Africa, William began his directing career making short, personal projects that captured a sensitivity and emotive tone. His first ever ad was recognized at the Cannes Young Director Award and quickly opened the door to directing tv commercials full time.
Grounded in documentary, he has a natural ability for storytelling and crafting emotion with a visual eye. He has developed a body of work that includes major brands such as Samsung, Mercedes, and Adidas. William has worked between commercials, music videos and short films, with his most recent short Unspoken world premiering at Top 10 festival Tribeca in New York City 2021, and has gone on to official selection at over twenty festivals worldwide, winning numerous awards.
INSTAGRAM
@williamarmstrong
AWARDS & NOMINATIONS
Young Director Award - Cannes Lions
World Premiere - Tribeca Film Festival, USA
Best Choreography - Cannes World Film Festival, FR
Judges Choice Award - Boulder Film Festival, USA
Best Documentary - Vesuvius Film Festival, Italy
Honourable Mention - Loudsoul Film Festival, Serbia
Silver - Cresta Moving Image Awards
Best Documentary Short - Sedona International Film Festival, USA
Emerging Director Award - One Screen Film Festival, USA
Best New Director - Kinsale Shark Awards
Best Film (Budget Category) - Ciclope Africa Craft Awards
Silver Bell (TV Cinema) - Institute of Creative Advertising and Design
Silver Bell (Branded Content) - Institute of Creative Advertising and Design
Silver Effie Award - Effectiveness in Marketing
2x Staff Picks - Vimeo Awards
Shortlist in Entertainment & Music - Cannes Lions
Shortlist Branded Entertainment - Webby Awards
Nominated - Ciclope International Craft Awards
Nominated - 1.4 Awards London
Nominated Best Cinematography - Kinsale Shark Awards