William Armstrong William Armstrong Director


Raised in Botswana, Africa, William began his directing career making short, personal projects that captured a sensitivity and emotive tone. His first ever ad was recognized at the Cannes Young Director Award and quickly opened the door to directing tv commercials full time.

Grounded in documentary, he has a natural ability for storytelling and crafting emotion with a visual eye. He has developed a body of work that includes major brands such as Samsung, Mercedes, and Adidas. William has worked between commercials, music videos and short films, with his most recent short Unspoken world premiering at Top 10 festival Tribeca in New York City 2021, and has gone on to official selection at over twenty festivals worldwide, winning numerous awards.




Young Director Award - Cannes Lions

World Premiere - Tribeca Film Festival, USA

Best Choreography - Cannes World Film Festival, FR

Judges Choice Award - Boulder Film Festival, USA

Best Documentary - Vesuvius Film Festival, Italy

Honourable Mention - Loudsoul Film Festival, Serbia

Silver - Cresta Moving Image Awards 

Best Documentary Short - Sedona International Film Festival, USA

Emerging Director Award - One Screen Film Festival, USA

Best New Director - Kinsale Shark Awards

Best Film (Budget Category) - Ciclope Africa Craft Awards

Silver Bell (TV Cinema) - Institute of Creative Advertising and Design

Silver Bell (Branded Content) - Institute of Creative Advertising and Design

Silver Effie Award - Effectiveness in Marketing

2x Staff Picks - Vimeo Awards

Shortlist in Entertainment & Music - Cannes Lions

Shortlist Branded Entertainment - Webby Awards

Nominated - Ciclope International Craft Awards

Nominated - 1.4 Awards London

Nominated Best Cinematography - Kinsale Shark Awards